Just when the cozy, sweater-clad pine trees at Hong Kong’s IFC mall had put me in a festive holiday mood (and erased the image of post-coitial Michael Young from my mind) I came upon this Christmas-decor abomination: The Brown Oxford Shoe Encased in Ice:
A good, hard slap is due to the marketing genius who thought that luxury Christmas gifts encased fake blocks of ice would bring out a jolly holiday feeling. Central Hong Kong is already bulging with upmarket branded boutiques that take themselves far too seriously. Their products showcased in ice is sad. Adjectives that pop to mind include: vapid, tedious, grasping, hollow and pretentious.
Why couldn’t they just stick to their non-denominational, but also non-consumerist (ah, there’s the rub), ski gondola motif?:
These holiday abominations can be viewed in The Landmark, as well as in the adjoining Prince’s Building (look for the black, glittery evening bag encased in ice on the third floor!) and The Alexandra House (where the sad Brown Oxford Shoe is located).