Kenneth Lau is my ever-present shadow this winter because his face is plastered on seemingly one-quarter of all buses circulating in Hong Kong.
His coiffed hair paired with the black, blue and purple color scheme, originally caused me to subconsciously assume that he was in a Cantonese reality TV program, boy band or both.
Recently, I actually bothered to notice that the text of the advertisement says: 英文 (English). So something to do with English language courses.
Today I put my curiosity to rest by looking up “Kenneth Lau Intensive English” online. Despite Kenneth’s youthful looks, he heads up a team of English teachers and has his own flashy KennethLau.com website. His courses are provided through Hong Kong’s multi-branched Beacon College, which also offers Economics courses from these young rock stars:
Quite the glossy marketing strategy: use “Glamour Shots” of your youthful teaching staff to sell courses!
Makes me wonder if I would have taken high school Spanish more seriously had the courses been pitched to me like this:
(With a wink to Le cul entre les deux chaises for planting the term “spy craft” in my mind.)